Privacy & Cookies



Privacy and Cookies Policy website (the “Website”) is operated by Born Outside Trading LLC, a limited liability company incorporated under the laws of the United Arab Emirates, with commercial license number 1248282 and its registered office at PRO Box Business Centre, Sara Building, Garhoud, Dubai, United Arab Emirate (“we”, “us”, “ours”). Further contact details are set out below.

Born Outside Trading LLC is the data controller of the personal information it processes, unless otherwise stated.

This Privacy and Cookie Policy applies if you use our services, or if you contact us or we contact you about them, which may include, but is not limited to: using any of our platforms including, but not limited to, website (“Website”); general requests; customer service channels associated with our services, products and/or programs.

The Website is owned and operated by Born Outside Trading LLC and/or its affiliates and subsidiaries.

We take your privacy very seriously and therefore want you to know how your data is collected, used, shared and stored, as described in this Privacy and Cookie Policy.

Please note that our Privacy and Cookie Policy is updated from time to time and that you will be bound by the most recent update of the policy appearing on our Website. Where it is practicable, we may notify you by email of any significant changes. However, it is your responsibility to continue to check our Privacy and Cookie Policy on our Website for updates.


Data and information we may collect

We (and our authorized service providers) collect information supplied by you via the Website, other websites operated by us or any of our Website customer service channels including without limitation on the phone, via email, via WhatsApp or our Live Chat feature (where available) or through other websites and/or social media platforms (such as Facebook, Instagram, Snap, Twitter and TikTok). We and such service providers also collect information when you visit our Website, other websites operated by us, or from third parties authorized to share your information with us. We and our authorized service providers may collect some of this information even if you are not a registered user or complete a transaction through our Website. This information may include:

  • contact and personal details such as: name, address, phone number, email address, photographs, date of birth, gender and nationality;
  • technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  • information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from the Website (including date and time); page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number.

Where you provide the information of a third party to us, you are confirming that you have their consent to do so.

Credit/debit cards’ details and personally identifiable information will NOT be stored, sold, shared, rented or leased to any third parties. 


How we collect your data and information

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • you have registered an account or placed an order through our website;
  • you have made a complaint or enquiry to us;
  • you have made an information request to us; or
  • you subscribe to receive communications from us.

We may also receive personal information indirectly, in some circumstances.



Our Website uses first-party cookies (very small files that are sent by us to your computer or other access devices) and other similar technologies which we can access when you visit our Website in the future. We may also use third-party cookies.

There are five types of cookies:

  • Website functionality cookies: these cookies enable you to browse the Website and use our features such as shopping baskets.
  • Website analytics cookies: we use these cookies to anonymously measure and analyse how our customers use the Website. This allows us to continuously improve our Website and your browsing experience.
  • Customer preference cookies: when browsing online, the Website will remember your preferences (for example your user name, language or location). This makes your browsing experience simpler, easier and more personal to you.
  • Targeting cookies or advertising cookies: these cookies are used to deliver adverts relevant to you. Additionally, they limit the number of times you see an advertisement as well as helping us measure the effectiveness of our advertising campaigns.
  • Third-party service provider cookies: we may work with third-party companies whom we authorize to place third-party cookies, web beacons, or similar technologies for storing information on the Website. These service providers help us to provide you with a better, faster, and safer experience. These service providers may use these technologies in the ways described above and in addition, may help us and you to avoid fraud.

By using our Website you agree that we and they can place these types of cookies on your device and access them whenever you visit the Website or other websites operated by us.

If you want to delete any cookies that are already on your computer, please refer to the help and support area on your internet browser for instructions on how to locate the file or directory that stores cookies.

Please note that by deleting cookies or disabling future cookies you may not be able to access certain areas or features of our Website.


How we use information

We (and/or the entities or companies listed in the "Who may we share information with" section below) may use your information including for the following purposes:

  • for fulfilling an order or transaction;
  • to assist you with your customer service queries or provide information you have requested;
  • to provide you with a personalized or improved website experience
  • for analytical or statistical purposes;
  • to improve our service offering or Website;
  • to combine it with information we already hold lawfully through other sources;
  • to protect our rights, safety or the safety of others including for fraud prevention; and
  • for any purpose required by law or regulation

We offer the ability to communicate with us via WhatsApp and a Live Chat feature to assist you with queries you may have. Where available we may record and store all chat conversations. These transcripts are only accessed for customer service purposes.


Purpose and legal basis for processing

We have to have a valid reason to use your personal information or have your permission. Our purpose for collecting the information is as set out above.

The legal basis we rely on for processing your personal data is your consent under Article 6(1)(a) of the General Data Protection Regulation (EU) 2016/679 and/or the UAE personal Data Protection law, if applicable.


Who may we share information with

We may share your information with any of the following:

  • our group companies;
  • carefully selected third parties with whom we have a relationship and who may contact you or utilize your data only for reasons pre-agreed with us, including marketing and re-marketing;
  • service providers who perform services on our behalf, such as: information technology, website maintenance, surveys and market research or advertising and marketing;
  • our professional services providers such as: legal, audit, financial and insurance advisers;
  • any assignee, successor operator or prospective purchaser of the Website or us; or
  • any legal, regulatory, law enforcement, government, judicial or municipal bodies.

We use data processors who are third parties who provide elements of services for us. Our internal policy is to use reasonable endeavours to seek to have arrangements in place with our data processors to protect your data.

We will not pass any debit/credit card details to third parties.

In some circumstances, we are legally obliged to share information. For example, under a court order or where we cooperate with other supervisory authorities in handling complaints or investigations. We might also share information with other regulatory bodies in order to further their, or our, objectives.Contacting us and opting out of certain communications

If you have any queries about this Privacy and Cookie Policy, you can contact us by emailing us at

Please note that if or when you contact us, we may require additional information from you in order or deal with your request.

Whenever you receive a communication from us (which may be by email, SMS, Whatsapp, telephone or direct mail), you will be given an opportunity to unsubscribe. Additionally, you can change your marketing preferences at any time by contacting us as described above. Even if you unsubscribe, we will still contact you to deliver transactional and administrative information related to you.

If you unsubscribe, we will change the way we use your data but any accounts you have with us, any of our affiliates and/or group companies or our (and/or our affiliates' and/or group companies') third party providers will remain active.

If you choose to opt back in at any time, your most recent action will prevail.


Your rights

Subject to the applicable law, the following rights are available to you:

  • right of access and to ask us for copies of your personal information
  • right to request rectification of information you think is inaccurate or incomplete
  • right to erasure, in certain circumstances
  • right to ask us to restrict the processing of your information in specific cases
  • right to object to processing, if we are able to process your information because the process forms part of our public tasks, or is in our legitimate interests
  • right to ask that we transfer the information you have given us from one organisation to another, or give it to you (applicable only if we are processing information based on your consent or under, or in talks about entering into a contract and the processing is automated)

You are not required to pay any charge for exercising your rights. We have one month to respond to you.

If you request that your data is erased note that we keep a record of how you have used the services, but this information cannot be linked back to you and we retain any information required by law.

Please contact us at if you wish to make a request.

If you remain dissatisfied, you can make a complaint about the way we process your personal information to us at

Please note that if or when you contact us we may require additional information from you in order or deal with your request.


Measures we put in place to protect your data

Information you provide to us via our Website is stored on secure servers.

We have implemented various steps to safeguard the integrity of our information technology infrastructure, including by implementing authentication, monitoring, auditing, and encryption technology. Security measures have been integrated into the design, implementation, and day-to-day operations of the Website as part of our continuing commitment to the security of electronic content and the electronic transmission of information. Despite such efforts, generally the transmission of information via the internet is not completely secure and its security can never be guaranteed. Any transmission of data via our Website is therefore carried out at your own risk.

Your data may be transferred to, and stored in or outside, the United Arab Emirates. In submitting your data to us and using our Website, you acknowledge that your data may be sent to countries with differing levels of laws in the field of personal data protection. All such transfers of your personal data outside of your country of residence will be in line with applicable data protection laws, including where required, subject to appropriate safeguards outlined under applicable laws. For more information on whether we transfer your personal data outside of your country of residence, and the safeguards applied to such transfers, please contact us on the information provided above.


How long will we keep your data

Data collected for the purposes hereunder will be stored only as long as necessary for the purpose of your commercial relationship with us, or as required to comply with our legal obligations.

Your data and information will not be kept in a form that allows you to be identified for any longer than is reasonably considered necessary by us for achieving the purposes for which it was collected or processed or as it is established in the applicable laws related to data retention periods.


Google Analytics

The Website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses "cookies", which are text files placed on your computer to help the Website analyse how visitors use the site. The information generated by the cookie about your use of the Website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the Website, compiling reports on Website activity for website operators and providing other services relating to Website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this Website. By using this Website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.


Third-Party Websites

This Privacy and Cookie Policy does not apply to third party websites to which the Website may link and we are not responsible for the privacy and cookie practices of those websites or for any information you submit to those websites via the Website. Please be sure to read their privacy and cookie policies separately to ensure you are comfortable. If you are a Instagram, Facebook, TikTok, Snap and/or LinkedIn member or a member of another Born Outside Trading LLC website, the data collected via such websites will be subject to the Terms and Conditions of the relevant website (as applicable) save that we may combine your data collected through the Website with that other data.