Born Outside Pop-Up at Alserkal Avenue, Dubai

An independent spirit, a creative community, and a new space to discover Born Outside.

Born Outside has found a home in Dubai's Alserkal Avenue, the city's creative district and a meeting point for art, design, culture and independent thinking.

Open from September 2026 through January 2027, the Born Outside pop-up brings the brand's world to life through a dedicated retail space, showcasing its latest men's footwear collection alongside the introduction of its first women's capsule.

More than a temporary store, the space reflects a shared mindset: curiosity, individuality and the freedom to approach things differently.

A Natural Home for Born Outside

Located in Dubai's Al Quoz neighbourhood, Alserkal Avenue has become a destination for contemporary art, independent galleries, creative studios and cultural experiences.

It's a place shaped by people who build their own paths rather than follow established conventions. That independent spirit resonates naturally with Born Outside, a contemporary Italian footwear house founded by industry outsiders and rooted in Italian craftsmanship.

For a brand built around a quietly rebellious attitude, Alserkal feels less like a conventional retail destination and more like a community to be part of.

A Space Designed to Stand Apart

The pop-up translates the Born Outside identity into a physical environment, combining the brand's signature blue with stainless steel surfaces and sculptural display elements.

Bold yet minimal, the space brings together industrial materials, clean lines and unexpected contrasts, creating a setting where footwear, design and culture meet.

The result is a distinctive expression of the brand's visual language, conceived not simply to display products but to invite visitors into the Born Outside world.

Discover the New Collections

The pop-up showcases Born Outside's latest Fall/Winter 2026 men's collection, featuring Corso, the brand's new signature low-profile sneaker, alongside Vibra, Livello, Echo, Tono and Tempo.

The collection explores different proportions, textures and constructions, balancing familiar silhouettes with new interpretations of contemporary Italian footwear.

Alserkal also marks an exciting new chapter for the brand with the introduction of its first women's capsule collection.

Developed around Ritmo, the capsule completely reinterprets the silhouette for women, introducing new proportions, colour combinations and distinctive details. Playful yet considered, the designs bring a fresh perspective to the Born Outside aesthetic while retaining the brand's unconventional character.

All footwear is 100% Made in Italy.