Born Outside Italy: Dubai's Newest Heat Bringing Sneaker Swagger to the Region


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	Dubai's sneaker scene is a force to be reckoned with. Limited-edition drops disappear faster than sand in a desert windstorm, and collectors are always on the hunt for the next grail. But amidst the sea of established giants, a new name is starting to turn heads: Born Outside Italy (BOI). Understated luxury done right. Forget the tired Italian heritage play – BOI is a breath of fresh air. Founded by the duo of Alfredo Bandini and Daniele Pe, this Dubai-born brand is all about pushing boundaries and celebrating individuality. Their debut sneaker, the aptly named "Sneaker 001," is a masterclass in understated luxury. Think clean lines, premium materials like butter-soft Italian leather, and a unique "hexnut" technical sole that offers both comfort and futuristic vibes.
Here's why BOI deserves a spot in your rotation:
	Limited-Edition Heat: Born Outside Italy isn't interested in mass production. Each release is a limited run, ensuring exclusivity and a sense of owning something truly special. No more Ls on raffle apps – owning a pair of BOIs is a badge of honor for true sneakerheads. Dubai's Design Ethos: BOI draws inspiration from the city's vibrant energy and global outlook. Their sneakers are more than just footwear; they're a reflection of Dubai's unique cultural melting pot. Expect unexpected design elements and a forward-thinking aesthetic that sets them apart from the crowd. Sustainable Statements: Sustainability is a growing concern for conscious consumers. Prioritizes ethical production practices and uses high-quality materials built to last, not throwaway, reducing the environmental impact often associated with fast fashion footwear. Comfort Meets Hype: Let's face it, comfort shouldn't be sacrificed for style. Born Outside Italy's sneakers are meticulously crafted with comfort in mind. Understated luxury, the innovative "hexnut" sole provides support and cushioning, making them perfect for cruising the Dubai streets or hitting the club. BOI is more than just a sneaker brand; it's a movement. They're a community for those who value individuality, quality, and pushing boundaries. So, ditch the predictable drops and embrace the future of Dubai's sneaker scene. With Born Outside Italy, you're not just buying shoes, you're investing in a piece of the city's ever-evolving story. Keep your eyes peeled for their next limited-edition release – you won't want to miss out. Available to buy now, form AED1850 visit the website www.bornoutsideitaly.com or pop into SVD Shoes in D3 (First published online by StyleHunter July 2024 visit)

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Here's why BOI deserves a spot in your rotation: