From Off White to Born Outside: Meet Sneaker Designer Janna Arnold.

In the bustling cityscape of Paris, Janna Arnold stands as a beacon of innovation and craftsmanship. Collaborating with icons like Virgil Abloh on Off-White sneakers and Yoon Ahn for Ambush she found her way to Dubai and a meeting of minds with founder Alfredo Bandini. As the founder of Zwei20 Studio and the creative mind behind Born Outside Italy Sneaker 001, Arnold's journey is as unique as her designs. Born in the serene countryside of southern Germany, she cultivated a deep connection to nature, which subtly influences her aesthetic sensibilities.

“It was one of those introductions when myself and Daniele first met Janna, that from the get go we knew she shared our passion for both sneakers and craftsmanship”, Alfredo reflects

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Arnold’s foray into fashion began with bespoke tailoring, evolving into a passion for footwear. Her tenure at a Parisian shoe design office saw her collaborating with icons like Virgil Abloh on the early Off-White sneaker.

"Working with Virgil taught me to value creativity in all its forms," she reflects, embodying a philosophy that transcends age, ethnicity, and gender.

Her latest venture as the creative force behind, Born Outside Italy Sneaker 001, co-founded by Alfredo Bandini and Daniele Pe, debuted its sneaker collection in the GCC earlier this year. The label's 'street-quiet' style merges the laid-back boldness of streetwear with the refined craftsmanship of Italian luxury.

"We aim to inspire people to live life on their own terms," Arnold states, encapsulating the brand’s ethos.

Zwei20 Studio, Arnold’s design agency, serves as a creative incubator, collaborating with luxury and sports brands across Europe and Asia. "It's about diving into the entire process, from lastmaker to final product," she says, highlighting her hands-on approach.

Arnold’s vision extends beyond aesthetics to sustainable and ethical production.

"There’s much to improve in fashion, from how we work to how we value quality and sustainability," she emphasizes, pushing for a more mindful industry. This approach mirrors that of Born Outside Italy, which was built on the ethos of bringing back the quality of craftsmanship and materials to luxury

“So many of our competitors cut corners and consumers have started to notice…we wanted to bring the traditional methods of shoe production to a new generation who are passionate about, how and where their products are made”

As Janna Arnold continues to carve her own path, she remains dedicated to fostering creativity and embracing individuality in the ever-evolving world of fashion.

“The passion for wanting to do things a little differently, the Italianness and passion behind the brand, translates into a superior a product…The product is key and were immensely proud of what we have achieved so far, but were just getting started”

With a rumored Sneaker002 coming in the fall, getting hold of an original pair of original Sneaker001 will be a seminal moment in sneaker history not to be missed. If its anything like Arnold's previous Off White Sneaker collaborations we're already getting excited.

Future classics are Born here.